Toronto Blue Jays Hire Legendary Joe Carter as New Acting Executive Director, Replacing Peter King: A Homecoming With High Hopes to Succeed
Toronto, ON – July 27, 2025 — In a stunning move that has electrified the baseball world and thrilled fans across Canada, the Toronto Blue Jays have announced the appointment of franchise legend Joe Carter as the new Acting Executive Director, effective immediately. Carter replaces longtime executive Peter King, who is stepping down after nearly a decade of service.
The decision marks a bold and symbolic homecoming for Carter, whose name remains synonymous with one of the most iconic moments in baseball history: his walk-off home run in Game 6 of the 1993 World Series that delivered the Blue Jays their second consecutive championship.
Blue Jays President and CEO Mark Shapiro addressed the media at Rogers Centre early Monday, expressing optimism about the new leadership.
“Joe Carter is not just a legend in Toronto — he’s a symbol of what this franchise stands for: heart, excellence, and the belief that anything is possible,” said Shapiro. “As we look to reshape our culture, our identity, and our long-term strategy, there is no better ambassador to lead that charge than Joe.”
A New Era Begins
Carter, 65, may be new to an executive front-office role, but he brings with him a wealth of baseball knowledge, leadership charisma, and an unmatched connection to fans and players alike. Known throughout the MLB for his infectious enthusiasm and deep understanding of the game, Carter has spent recent years as a special advisor, commentator, and mentor to younger players both within and outside the Blue Jays organization.
At the press conference, Carter spoke candidly about his decision to accept the role.
“Toronto has always been home to me in more ways than one,” Carter said. “To return in this capacity and help guide the next generation of talent — both on the field and off — is truly an honor. This city gave me everything, and now it’s my turn to give back in a bigger way.”
He added, “The game has changed, but the passion of Blue Jays fans hasn’t. We owe them a team they can believe in again.”
Farewell to Peter King
Peter King, who held the executive director position since 2016, is stepping down amid reports of organizational restructuring and internal review. Under his tenure, the Blue Jays saw periods of competitive resurgence, most notably their playoff runs in 2020 and 2022, but ultimately fell short of consistent postseason success.
Shapiro thanked King for his years of dedication.
“Peter helped guide this team through some challenging transitions and was instrumental in building the current player development pipeline. We wish him the best in his future endeavors.”
High Hopes, Real Challenges
While the hiring of Carter has brought a surge of enthusiasm, he will face significant challenges in the months ahead. The Blue Jays currently sit fourth in the AL East, grappling with underperforming stars, pitching inconsistencies, and questions around clubhouse morale. Carter’s leadership will be closely watched as the organization assesses its long-term strategy.
Insiders suggest his initial focus will be on fostering stronger player-executive relationships and revamping the scouting and development departments. With the MLB trade deadline looming, speculation also abounds regarding Carter’s influence on roster decisions.
Fan Reaction: Overwhelming Support
Social media erupted with excitement shortly after the announcement, with #JoeCarter trending nationwide in Canada within minutes. Fans flooded forums and comment sections with memories of Carter’s legendary 1993 home run and hopes for a renewed team spirit.
“Joe Carter IS the Blue Jays,” one fan tweeted. “If anyone can bring this team back to greatness, it’s him.”
Final Thoughts
Joe Carter’s return to the Blue Jays marks more than a leadership change — it’s a symbolic reconnection to the franchise’s golden era. As the team eyes a new chapter, Carter’s influence promises to go far beyond the boardroom, potentially reshaping the culture of an organization eager to rise again.
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